A comprehensive international marketing strategy for an ultra-high-end property sourcing and management company. We created a sophisticated multi-channel approach targeting ultra-high-net-worth individuals across global wealth centres, establishing Attaché London as a premium player in luxury real estate and exclusive concierge services.
Our international marketing strategy secured exceptional digital visibility across multiple global wealth centres, establishing Attaché London as a premium player in luxury real estate. The sophisticated social media approach transformed their digital presence and significantly expanded their client acquisition channels.
Top quality, trustworthy and true professionals!
From a detailed marketing plan to a complete website design and re-development, outstanding SEO services and brand new omni-channel social media strategy, Tristan and his creative and dynamic team continuously provide us with excellent marketing expertise.
All members of the LMC team we have dealt with respond instantly and act promptly with true professionalism, transparency and passion, always giving suggestions and support with genuine care.
We cannot recommend a better marketing company and look forward to further strengthening our relationship with Tristan and his team.
THANK YOU!
Marketing Director, Attaché London
Attaché London faced the complex challenge of reaching ultra-high-net-worth individuals across multiple international markets, requiring sophisticated targeting and cultural understanding. They were competing against well-established luxury property brands with significant market presence and recognition in the ultra-luxury segment. Creating content appropriate for their elite clientele demanded exceptional quality and sophistication across all channels, with no room for missteps in a market where brand perception is paramount.
We developed a comprehensive 150-page business and marketing strategy, implemented sophisticated international SEO, and created a premium social media presence with bespoke content targeting UHNW individuals.
150-page business report with extensive international research
Sophisticated platform integrated with their payment system
Domestic and international search campaigns targeting wealth centres
Premium content strategy with photography and videography
We developed a comprehensive 150-page business and marketing strategy document that became the foundational blueprint for Attaché London’s international growth and market positioning.
Our extensive research analysed ultra-high-net-worth markets across six key global wealth centres, identifying specific regional preferences, cultural nuances, and property acquisition behaviours that informed our targeted approach.
We created sophisticated client personas representing different UHNW segments—from generational wealth families to first-generation entrepreneurs and international investors—with bespoke messaging and channel strategies for each. The competitive analysis evaluated both traditional luxury property firms and emerging digital-first providers, identifying positioning opportunities that differentiated Attaché London in this crowded but nuanced marketplace.
We developed a multi-tiered service framework that clarified their exclusive property sourcing, management, and lifestyle concierge offerings, creating clear value propositions for different client needs. The international expansion strategy mapped a phased approach to entering new markets, aligning marketing investment with business development capabilities to ensure consistent client experience across all territories.
We architected a sophisticated digital experience that balanced aspirational luxury with functional elegance, creating user pathways appropriate for an audience accustomed to exceptional service and efficiency.
Our information architecture separated distinct service areas—property acquisition, property management, and concierge services—while maintaining thematic connections that encouraged cross-service discovery and utilisation.
We developed specialised wireframes for property showcases that emphasised immersive visual presentation while maintaining essential details and specifications expected by discerning international buyers. The user journey mapping identified critical decision points for ultra-luxury clients, placing appropriate reassurance content and exclusivity signals at strategic moments to maintain engagement and conversion momentum.
We created bespoke enquiry pathways that respected the privacy expectations of UHNW individuals while gathering sufficient qualification information to enable personalised follow-up from Attaché London’s client relations team. The interactive prototype simulated the complete digital experience across multiple devices, allowing stakeholders to evaluate functionality and flow before aesthetic decisions potentially complicated usability feedback.
We created an exceptionally refined visual design system reflecting the understated luxury positioning of Attaché London, using sophisticated typography, controlled white space, and a restrained colour palette that signalled exclusivity without ostentation.
Our design approach emphasised extraordinary photography as the primary storytelling medium, creating immersive property and lifestyle visuals that communicated quality and aspiration to a clientele where subtle visual cues carry significant weight. We developed custom interface components including distinctive property galleries, location maps, and service explanations that maintained design cohesion while providing the functional depth expected in ultra-luxury property contexts.
The responsive design system was meticulously crafted to maintain premium experience across all devices, with special attention to tablet presentation as research showed significant usage among target clients viewing properties during travel. We created subtle animation and transition details that added a layer of sophistication and quality to the digital experience, reflecting the attention to detail that defines Attaché London’s service offering.
We built a sophisticated yet intuitive platform with flawless performance across all devices, implementing advanced technologies that enabled exceptional visual experiences without compromising loading speeds or responsiveness.
Our development implemented the highest level security protocols to protect sensitive client information, with enterprise-grade encryption and privacy measures appropriate for an ultra-high-net-worth client base. We created a custom content management system allowing Attaché London to maintain their portfolio of exclusive properties and services, with specialised tools for managing international content across multiple languages and regional requirements.
The platform architecture included discrete client portal functionality enabling secure document sharing and communication for ongoing property management relationships. We implemented sophisticated integration with their existing CRM and client management systems, ensuring seamless information flow from website enquiries to the appropriate client relations team members across different international offices.
Comprehensive analytics implementation provided detailed insights while respecting strict privacy requirements, with custom reporting dashboards that enabled marketing performance evaluation across different territories and service offerings.
We developed a sophisticated social media strategy focused on platforms frequented by ultra-high-net-worth individuals, prioritising quality content and meaningful engagement over follower metrics.
Our content approach balanced aspirational luxury property showcases with lifestyle content that reflected the broader interests of their target audience, from art acquisitions to travel destinations and exclusive events.
We implemented a disciplined visual aesthetic across all platforms, maintaining consistent photography styles, colour treatments, and compositional approaches that established immediate brand recognition and quality signalling. The engagement strategy focused on cultivating relationships with relevant luxury influencers, wealth advisors, and international property specialists rather than pursuing mass appeal.
We created platform-specific content variations that respected the different audience expectations and usage patterns across Instagram, LinkedIn, and other selective channels where UHNW individuals maintain presence. Our consistent implementation of this refined approach grew their following from just 150 to over 10,000 qualified, relevant followers, generating significant enquiries from the exact client profile Attaché London sought to attract.
We directed bespoke photography shoots across multiple international locations, creating a comprehensive visual library that conveyed the exceptional quality of Attaché London’s properties and services.
Our property photography elevated standard real estate imagery to architectural art, using sophisticated lighting techniques, careful composition, and post-processing refinement to showcase each property at its absolute finest while maintaining authenticity.
We commissioned lifestyle photography featuring curated vignettes that told the story of the exceptional living experience Attaché London facilitates, from morning coffee on private terraces to evening entertaining in bespoke reception rooms.
The team photography presented their property specialists and concierge staff in environmental portraits that conveyed both professionalism and approachability, essential qualities for those serving an exclusive clientele. We created location-specific photography capturing the essence of different international markets, from London’s historic squares to New York’s soaring penthouses and Monaco’s waterfront elegance.
All imagery maintained consistent quality standards and visual characteristics despite being captured across multiple locations and times, creating a cohesive visual identity that communicated global capability with localised understanding.
We implemented a sophisticated international SEO strategy targeting ultra-high-net-worth individuals across six global wealth centres, with localised content and technical optimisation specific to each regional market.
Our keyword research identified the distinct search language used by UHNW individuals and their representatives when researching luxury property services, focusing on exclusive terms and specific location requirements rather than generic property keywords. We developed authority content addressing the complex property requirements of ultra-high-net-worth individuals, establishing topical expertise in areas including off-market acquisition, international portfolio management, and bespoke property development.
Technical implementation included advanced hreflang configurations for multiple international versions, ensuring appropriate content was presented to users in different locations while maintaining SEO value across the entire domain. Our strategic link acquisition focused on quality over quantity, securing relevant connections from prestigious publications and resources frequented by UHNW individuals rather than pursuing volume-based approaches.
The comprehensive strategy secured over 50 first-page keyword rankings within the first 3 months and successfully outranked established luxury competitors including Harrods Estates, Savills, and Fine & Country.
First-page rankings achieved within 3 months
Global wealth centres targeted with localised content
Top 3 Outranked Harrods Estates, Savills, and Fine & Country
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