A premium e-commerce transformation for a heritage country boot manufacturer. We redesigned their digital presence to match the quality of their products, creating a sophisticated online shopping experience with international capabilities that dramatically improved sales performance.
The redesigned e-commerce platform transformed Cabotswood’s digital performance, delivering dramatic improvements in conversion rate and sales. Their enhanced online presence now properly reflects the premium quality of their products and effectively serves their diverse customer base.
Cabotswood faced a significant disconnect between their premium physical products and their digital presence, which failed to convey the craftsmanship and quality of their country boots. They needed to create distinct user journeys that would effectively convert for different target markets, from country enthusiasts to fashion-conscious urban customers. The implementation of complex international e-commerce functionality presented technical challenges, as they needed to manage different currencies, shipping options, and fulfillment processes across multiple countries.
We conducted extensive consultations with the Founders and Managing Directors to understand their brand vision, then created a sophisticated e-commerce platform that aligned with their premium positioning while maximizing conversion opportunities.
Five distinct design aesthetics for consideration
Bespoke responsive e-commerce website with custom plugins
We conducted comprehensive market research to position Cabotswood effectively against competitors like Le Chameau and Hunters, identifying their unique value proposition in offering premium quality at more accessible price points.
Our segmentation analysis identified three primary customer personas and developed targeted messaging for each, balancing aspirational country lifestyle with practical product benefits. We created a multi-channel acquisition strategy emphasising organic search, targeted social media, and strategic partnerships with country lifestyle publications and events. The pricing strategy we recommended maximised perceived value while maintaining competitive advantages in key product categories.
Our content marketing plan focused on storytelling around British craftsmanship, highlighting Cabotswood’s 30-year heritage and attention to detail in every boot they produce.
Our user journey mapping process developed comprehensive pathways for different customer segments, identifying key touchpoints and conversion opportunities for country enthusiasts, fashion-conscious urban customers, and international buyers.
We restructured the site hierarchy to create intuitive navigation paths, ensuring products were categorised logically and accessible within three clicks from any page. Each wireframe was specifically designed to reduce abandonment at critical conversion points, with strategically placed trust signals, simplified checkout processes, and clear calls-to-action.
We created responsive layouts for mobile, tablet, and desktop views, ensuring a consistent experience across all devices while adapting to the unique constraints and opportunities of each screen size. Through interactive prototyping, we developed clickable models that allowed stakeholders to experience the user flow before design implementation, gathering valuable feedback that informed refinements to the final wireframes.
We translated Cabotswood’s heritage craftsmanship into digital design elements, using textures, colour palettes, and typography that evoked premium country lifestyle while maintaining contemporary appeal.
Our visual hierarchy development resulted in five distinct design concepts that emphasised product photography and craftsmanship details, ensuring the quality of Cabotswood boots was immediately apparent to visitors.
We crafted custom interface elements including bespoke product filters, size selectors, and gallery views that enhanced the shopping experience while reflecting the unique character of the brand. Through extensive mood board development, we presented contextual design elements showing how the website would appear alongside competitor sites and in different browsing contexts.
We built a comprehensive design system with reusable components, ensuring visual consistency throughout the site while enabling efficient future expansions as their product line grows.
We built a fully bespoke responsive e-commerce platform optimised for conversion across all devices, with custom product filtering and discovery features that showcase Cabotswood’s premium boots effectively.
Our international commerce integration implemented multiple currency support, country-specific tax calculations, and connected with international shipping and fulfillment services to serve their global customer base.
We integrated secure payment processing with multiple options including credit cards, PayPal, and Apple Pay to maximise checkout completion and reduce abandonment. Performance optimisation techniques including advanced caching, image optimisation, and code minification ensured fast page loads even on slower connections, improving user experience and SEO performance.
We developed an intuitive content management system allowing Cabotswood staff to easily update products, pricing, and content without technical assistance, empowering their team to manage their digital presence independently. Comprehensive analytics integration set up detailed tracking of user behaviour, conversion funnels, and e-commerce metrics to enable data-driven optimisation and continuous improvement of the platform.
We embarked on a national SEO marketing campaign for Atelius services. We ranked for each specific product offering within the 4 weeks. We worked on indirect keywords and ranked an additional 25 keywords within the first 3 months.
We captured engaged and relevant target audiences and organic website traffic delivered leads and sales quickly. We provided all aspects of on-page, off-page, technical SEO and a full international link-building.
Increased organic website traffic within 3 months.
Increased organic website traffic within 3 months.
Increased organic website traffic within 3 months.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
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