Pizzarova is a leading independent pizzeria in the City of Bristol with 5 locations throughout the city. Pizzarova has a cult-like following and an amazing customer base.
We created a hyper-local SEO campaign for an independent five-location pizzeria in Bristol. We created a digital strategy that enabled this local favourite to outperform global chains and food delivery platforms in search rankings, dramatically increasing their online visibility and customer engagement.
Our hyperlocal SEO strategy secured remarkable visibility for this independent pizzeria, outperforming major chains and delivery platforms in search results. The improved digital presence drove significant increases in both website traffic and physical restaurant visits.
I’ve only been working with LMC for a few months now, but already we’ve seen huge changes in our ranking on google. Where we didn’t even come up for some really important search terms, we’re now performing so well.
Innes and Tristan are so responsive, consistent, and keep us updated really regularly. They’re always willing to meet up & chat for new ideas going forward. Super easy people to work with!
Marketing Manager, Pizzarova
Pizzarova was competing against global pizza chains with massive marketing budgets and established digital presence, making visibility in search results particularly difficult to achieve. They also needed to stand out among food delivery aggregators that were increasingly dominating search results for food-related terms, creating another layer of digital competition. Their marketing needed to create visibility for both local Bristol residents and the significant tourist population visiting the city, requiring a nuanced approach to targeting different audience segments with distinct search behaviours.
We implemented a hyperlocal SEO campaign tailored specifically for Pizzarova’s five Bristol locations. Our strategy secured first-page Google rankings for essential local search terms within just 2 months, establishing dominant visibility across Bristol’s competitive food sector.
We targeted both Bristol residents and tourists searching for authentic local dining experiences, optimising for location-specific and cuisine-related keywords. Our comprehensive approach included all aspects of on-page, off-page, and technical SEO, supported by a focussed local link-building strategy leveraging Bristol directories and regional publications.
Growth achieved within 12 months through organic search.
First-page rankings secured within 2 months.
Outranking Domino’s, Pizza Hut, and Deliveroo in Bristol searches.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
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