Say What You C (SWYC), a ten-year-old retailer of customisable bags, jewellery and clothing, was on the verge of closure. Revenue had fallen to £8,000 per month, conversion rates were below industry standards, and competitors with half a million followers were dominating the market.
Within 2 months of taking over their marketing, we reversed the decline. SWYC grew to £13,000 in monthly revenue, a 62.5% uplift that created a clear path back to sustainable growth.
From decline to recovery in 2 months: Monthly revenue climbed from £8,000 to £13,000, securing the brand’s future and unlocking new growth opportunities.
Implementing SEO, website design and Meta ads, the whole process has been extremely efficient and explained in simplified terms. Allowing us to focus on the creative areas of the business which we are good at. We are very happy to work together and look forward to a successful future. Would highly recommend their services
Say What You C (SWYC)
SWYC was only 90 days from closure. Monthly revenue had dropped to £8,000, with a 1.2% conversion rate against a 2% industry benchmark. Competitors such as Stoney Clover Lane (567K followers) and Lily & Bean (480K followers) were dominating market share.
Without immediate action, a decade-old brand would have disappeared. The challenge was to restore revenue quickly, acquire new customers, improve conversions, and reposition SWYC as a strong competitor, all while showcasing their unique strength in personalisation.
We executed a full marketing transformation covering strategy, advertising, SEO, content and website optimisation. Each step was designed to halt decline, rebuild visibility, and drive long-term growth.
70+ page comprehensive report with 13 strategic sections
Professional photography and videography services provided with dedicated studio shoots
Targeted keywords with 100,000+ monthly search volumes
Meta campaigns achieved a 320% CTR boost and strong engagement.
We began with deep competitor analysis, benchmarking SWYC against 10+ rivals ranging from niche boutiques to global players.
Insights revealed untapped opportunities across seven new segments, including students, men’s gifting, pets, and key European markets (Spain, Netherlands, Italy).
This research guided a refreshed brand strategy centred on individuality, inclusivity, creativity, and customer connection ensuring SWYC’s message resonated while distinguishing it from competitors.
As a goodwill gesture demonstrating our commitment to their resurrection, we created comprehensive website wireframes proposing e-commerce transformations. These designs focused on multiplying user experience and conversion optimisation, addressing the gap between the current 1.2% conversion rate and the industry standard 2%.
Our recommendations included streamlined checkout processes, enhanced product customisation interfaces, and dominant mobile responsiveness to capture the exploding mobile commerce market.
The brand had matured and was falling behind competitors, struggling to keep up with trends. We refreshed brand guidelines and social media guidelines to modernise the brand and restructured user conversion paths to make the customer journey more efficient and drive higher conversions.
Our Meta campaigns drove major improvements. CTR increased by 320%, rising from 1 in 100 users clicking to over 4 in 100. This lowered acquisition costs, strengthened engagement, and enabled profitable scaling, resulting in an average of over 10 sales per day.
Alongside this, website traffic grew by more than 60% month on month. By emphasising SWYC’s unique personalisation, campaigns consistently attracted high-quality buyers and expanded the customer base.
Increased engagement and conversions, driving an average of over 10 sales per day
We managed SWYC’s organic social media presence across all major platforms, implementing a content strategy that balanced product promotion with compelling lifestyle content. Our approach focused on building community around personalisation and self-expression.
Engagement rates exploded significantly, with our analysis showing SWYC could dominantly compete against brands with hundreds of thousands of followers through exceptional content quality and authentic customer interaction.
Visual content was a major weakness. SWYC relied on inconsistent, ad-hoc imagery, which reduced conversions. We invested weeks of dedicated studio production to build a high-quality content library, professionally styled and edited for lifestyle integration.
This provided a long-term bank of assets, eliminated ongoing photography costs, and gave the brand a polished, consistent presence. Video assets showcased the personalisation process, building trust and engagement across Instagram, TikTok and the website.
We rebuilt SWYC’s SEO foundation by improving site speed, structure, and keyword targeting. With over 10 years of trading experience, SWYC was well-positioned to capture high-intent traffic for custom bags, personalised jewellery, and bespoke accessories.
Organic traffic grew steadily month after month. Targeting 100,000+ monthly searches unlocked more than £30,000 in revenue potential, providing long-term visibility and stability.
62.5% revenue growth in 2 months.
We transformed a £455 daily ad spend into a reliable growth driver. Seven intent-focused campaigns, supported by A/B tested creative and continuous optimisation, fuelled results.
The biggest breakthrough came from improving conversion rates. Lifting performance from 1.2% to 2% unlocked an extra £18,200 in monthly revenue potential, a 127% profitability uplift.
Monthly revenue achievable through improved conversion
Revenue increase achieved within 4 months
Our Meta campaigns drove major improvements. CTR increased by 320%, rising from 1 in 100 users clicking to over 4 in 100. This lowered acquisition costs, strengthened engagement, and enabled profitable scaling, resulting in an average of over 10 sales per day.
Alongside this, website traffic grew by more than 60% month on month. By emphasising SWYC’s unique personalisation, campaigns consistently attracted high-quality buyers and expanded the customer base.
Increased engagement and conversions, driving an average of over 10 sales per day
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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