Turning gamification into a real lead pipeline.
On The Block Gaming is a UK gamification company building custom games for training, marketing and engagement, serving businesses across several countries from a base in Somerset. We launched the site and built its organic foundations to grow visibility and turn interest into qualified enquiries.
A niche service that buyers do not always know to search for.
Gamification is a specialist field that sits across training, marketing, healthcare and recruitment, so demand is fragmented and many buyers do not search for it by name. Enquiries tend to be high value but low in volume, which makes every qualified lead matter. The new domain launched with no ranking history to build on.
The job was to build visibility across the use cases buyers do search, lift rankings from a standing start, and turn that early traffic into genuine, qualified enquiries.
We got OTBG found by the people who needed it, even when they did not know what to call it.
Complete refresh with website redesign and multi-format templates
Dynamic platform showcasing gamification capabilities
584% impression growth and avg position improved from 33 to 16.5 in a year.
We have been working with London Marketing Company on both our website and ongoing SEO, and the results so far have been fantastic. Tristan, who we have been directly working with, has been professional, responsive, and really understands our goals.
Co-Founder, On The Block Gaming
Climbing the rankings, and a pipeline worth £830k.
Behind the climbing rankings sits the real prize: genuine enquiries worth around £830k, from buyers who found OTBG through search. More visibility, more of the right people seeing the offer, and real demand building for a specialist business that started from scratch. That is momentum that compounds.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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