August 17, 2026
Ahrefs studied 331,000 pages: Google punishes bad content, not AI. What UK teams publishing at scale should change now.
August 17, 2026
Ahrefs has published 37 documented AI tool uses in marketing, each one from a marketer who showed their working.
August 17, 2026
South Australia has ordered a royal commission into AI technology, raising governance questions UK marketing teams should answer now.
August 17, 2026
Deploy an AI tool and you own the risk. Experts tell the Guardian that liability for agent harm sits with the business, not the bot.
August 17, 2026
Gemini just passed 1 billion monthly users, and fewer journeys start at www.google.com. What UK advertisers should track now.
August 12, 2026
Traffic and rank now look like vanity metrics. HubSpot sets out the AI search tools KPIs that show real revenue impact.
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