Fine Wine Investment, Now Found on Page One.
Cult & Boutique, known as CB Wine, is a London fine wine investment and portfolio management business founded in 2010. It sources investment-grade wine, stores it in bond and manages each client’s portfolio, alongside its Uncorked retail arm and its Wrapped events, gifting and travel arm.
We designed and built a new website, growing the original 24-page scope to 188 pages, and rebuilt its search presence around investment.
A Respected Name, Almost Invisible Online.
Fine wine investment is a small, crowded market where investors are rightly cautious. Larger rivals spend heavily on advertising, AI tools often give sceptical answers about wine as an investment, and the people CB Wine wants to reach are experienced, high-net-worth investors who expect facts, not sales talk. Every word has to earn their trust, with no hype, no pressure and no shortcuts.
The numbers showed why. Our original audit tracked 522 searches that matter to a fine wine investment business, and the old site wasn’t on Google’s first page for any of them. “Wine invest uk”, one of the most searched terms in the market, didn’t rank at all. The job was to build a website that earns the trust of serious investors and is there the moment they start looking.
We built the new site around the searches serious investors make, and carried every old page safely across.
Understated luxury design with clean, mobile-first layouts, built to earn the trust of serious investors.
A responsive new build, launched without disrupting the client portal or any existing functionality, with every country, region, producer and wine page interlinked.
Investment-led SEO, taking 46 keywords onto Google's first page within six weeks of launch.
Tristan and his company redesigned our company website. It has produced exception results – online enquires have gone up 3 fold, bookings have increased 33%, private dining bookings have increased 11%. These are all qualified stats! Pretty impressive. What is most impressive is the increase in Google rankings, and searches – in a time when hospitality is not where it was any spend has to be critically analysed with return on investment. We did it and it was the best decision we made in 10 years.
If anyone ever want to contact me Tristan has my details and I am happy for him to forward on.
In summary I will say this – be ahead of the game not behind it.
WE NOW ARE
Director
A new website put CB Wine in front of serious investors on Google within weeks of launch.
The results came quickly. Within five weeks of launch, Google was showing CB Wine nearly four times as often, rising from 1,212 to 4,517 impressions a week, and weekly clicks almost doubled. The investment searches that matter most moved fastest: “wine invest uk” and “wine investment uk” both went from not ranking to 8th, “wine portfolio management” from not ranking to 3rd, and “wine investment london” from 25th to 5th.
For a business built on personal relationships, the website now reaches serious investors at the moment they start looking.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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