A complete digital transformation initiative for an established Indian restaurant during the COVID-19 pandemic. We reimagined their online presence with integrated ordering systems, revitalised branding, and strategic digital marketing that not only helped them survive but thrive in challenging market conditions.
Our comprehensive digital transformation delivered extraordinary results, generating significant revenue growth and expanding their customer base. This success provided the financial foundation and business model for expansion beyond their initial location.
We have been working with LMC since February 2022. They have educated us with really helpful ideas with how we can improve and package our business. Particularly tailoring our marketing strategy to increase our customer base. LMC re-designed our website and menus and which look amazing!
There photography is just another level. They are very responsive to any queries and questions we may have at any time of the day or week which is great. Most importantly, they have been crucial in helping to build up a credible reputation and completely excel our rankings on google using their SEO expertise. Thank you Tristan for everything you have helped us with!
Managing Director, 4500 Miles From Delhi
4500 Miles From Delhi was severely impacted by COVID-19 restrictions that devastated the hospitality industry, threatening the business’s very survival. They needed to rapidly pivot from a traditional dine-in model to takeaway and delivery services when their physical location was forced to close. Additionally, they faced the challenge of standing out in an increasingly crowded restaurant marketplace as many competitors made similar pivots during the pandemic, creating intense competition for online visibility and orders.
We implemented a comprehensive digital transformation strategy, focusing on creating new revenue streams through online ordering while enhancing their overall brand presence across all platforms.
Refreshed brand identity including menus and interior design elements
Created a bespoke website with integrated takeaway, booking and delivery system
Delivered comprehensive search strategy with both direct and indirect keywords
We captured 4500 Miles From Delhi’s food, people, and atmosphere in a cohesive brand style.
We developed a vibrant social media strategy that showcased 4500 Miles From Delhi’s authentic Indian cuisine through stunning food photography and behind-the-scenes content that highlighted their culinary expertise.
Our approach leveraged the visual appeal of their dishes across Instagram and Facebook, creating mouth-watering content that drove engagement and sharing among Bristol’s food enthusiasts.
We implemented strategic posting schedules aligned with peak ordering times to maximise conversion potential, with targeted promotions for quiet periods to smooth demand. Our community management created a responsive, personable presence that built relationships with customers, rapidly addressing queries and amplifying positive feedback.
We organised influencer dining events that generated authentic content from trusted local voices, extending reach beyond their existing audience and establishing the restaurant as a must-visit dining destination in Bristol.
We created a visually stunning, user-focused website that showcased 4500 Miles From Delhi’s culinary offerings through rich imagery and compelling storytelling about their authentic recipes and techniques.
Our design approach emphasised intuitive navigation and clear conversion paths, ensuring customers could easily find information and complete orders with minimal friction. We implemented responsive design principles that delivered an optimised experience across all devices, recognising that mobile ordering had become the primary channel during pandemic restrictions.
Custom interactive elements including menu filtering, dietary preference selectors, and location-specific content enhanced usability and personalisation. The visual design balanced contemporary digital best practices with cultural elements that reinforced the restaurant’s authenticity and heritage, creating an immersive brand experience that began well before the first bite.
We built a fully integrated online ordering and delivery system customised to 4500 Miles From Delhi’s specific operational requirements, eliminating commission fees from third-party platforms while maintaining full control of the customer experience.
Our development implemented sophisticated cart functionality with intuitive modifiers for spice levels, dietary requirements, and special requests, ensuring customers could personalise their orders exactly as they would when dining in. We created location-aware functionality that automatically routed customers to their nearest restaurant as the business expanded to multiple locations, streamlining the ordering process.
Advanced booking system integration allowed seamless management of table reservations, private events, and special dining experiences as restrictions eased. The platform architecture prioritised performance and reliability, ensuring the system could handle high volume periods without degradation during crucial weekend and evening peaks.
We conducted comprehensive food photography sessions capturing 4500 Miles From Delhi’s entire menu in styled, appetite-appealing imagery that highlighted the vibrant colours and textures of their authentic Indian cuisine.
Professional interior photography showcased the restaurant’s atmospheric dining spaces and distinctive décor, creating a visual sense of place that encouraged dine-in visits once restrictions lifted.
We produced behind-the-scenes kitchen photography that told the story of their skilled chefs and traditional cooking methods, building trust and authenticity in their culinary credentials.
Event photography from special nights and celebrations captured the convivial dining experience, demonstrating the restaurant’s suitability for group bookings and special occasions. All photography maintained consistent styling and colour grading that aligned with their refreshed brand identity, creating a cohesive visual language across all marketing channels.
We identified and partnered with Bristol’s most respected food influencers and bloggers, creating strategic relationships that generated authentic content and recommendations rather than transactional endorsements.
Our approach focused on quality over quantity, selecting partners whose audience demographics closely matched the restaurant’s target customers for maximum conversion potential.
We organised exclusive tasting events for selected influencers, creating memorable experiences that resulted in enthusiastic, detailed content across multiple platforms. Ongoing relationship management maintained connections with key influencers, ensuring 4500 Miles From Delhi remained top-of-mind for recommendations and coverage of new menu items or locations.
The authentic advocacy generated through these partnerships created powerful social proof during a critical business recovery period, driving trial from new customers and reinforcing loyalty among existing patrons.
We implemented a hyper-localised SEO strategy that positioned 4500 Miles From Delhi prominently for both direct terms like “Indian restaurant Bristol” and indirect searches including “best takeaway near me” and “dinner delivery Bristol”.
Our approach incorporated comprehensive keyword research identifying the specific language and dish names customers were searching for, optimising menu pages to capture this highly convertible search traffic. Local SEO optimisation ensured maximum visibility in Google Maps and local pack results, critically important for capturing spontaneous dining decisions.
We developed a content strategy that addressed specific customer questions and dining occasions, creating topical authority around authentic Indian cuisine and special dietary offerings including vegan and gluten-free options. This comprehensive approach drove remarkable results, with revenue growing 300% within just 3 months post-COVID and online enquiries surging by 800% within 12 months.
Technical SEO implementation ensured perfect mobile optimisation and page speed, essential factors for both search ranking and user conversion in the competitive restaurant space. The improved visibility and engagement generated strong demand, establishing 4500 Miles From Delhi as a leading choice for Indian cuisine in Bristol.
Growth achieved within 3 months post-COVID
Online enquiries surged within 12 months
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
Lorem ipsum dolor sit amet consectetur. Egestas bibendum est ultricies in dictum nibh fusce.
© 2025 Tristan James Enterprises LTD T/A London Marketing Company – 13375416
