Bristol, UK
Bristol Jewellery Company is a prestigious luxury jeweller, renowned for its curated collection of gold, platinum, silver, and rare gemstones. Specialising in antique, vintage, and pre-owned pieces, they offer a seamless blend of buying, selling, and bespoke sourcing services for collectors and discerning buyers.
We redesigned their e-commerce website and implemented a robust SEO strategy, transforming their digital presence and driving qualified leads.
Our strategic campaign delivered outstanding gains in visibility and leads, reshaping Bristol Jewellery Company’s performance over 30 months.
The Bristol luxury jewellery market had significant untapped online potential, as many traditional jewellers maintained a limited digital presence. Rising interest in pre-owned and sustainable vintage jewellery created ideal conditions for a brand specialising in buying and selling antique pieces to stand out locally.
With affluent buyers increasingly researching high-value purchases online, Bristol Jewellery Company’s trusted reputation and dual-service model positioned them to attract both sellers looking to liquidate items and collectors seeking rare treasures. Digital transformation offered the chance to expand beyond walk-in trade and establish leadership in luxury jewellery searches across the South West.
Despite operating in a high-value market, Bristol Jewellery Company’s online visibility was minimal, generating only 4 leads per month. Their dual business model of both buying and selling jewellery required a digital solution that could clearly communicate both sides of the offering.
They also needed to establish trust online for transactions involving gold, platinum, silver, and precious stones while competing against established jewellers already active in the digital space.
We deployed a dual strategy: launching PPC campaigns for immediate lead generation while building a long-term SEO framework to achieve sustainable organic growth.
50+ top 3 rankings & 1,000+ enquiries generated
Full e-commerce website with dual buying/selling functionality
We elevated Bristol Jewellery Company’s digital presence to match the prestige of its in-store experience, creating a refined visual identity that conveys luxury, trust, and craftsmanship. Every element, from a minimalist metal-inspired colour palette to high-resolution product imagery and carefully chosen typography, was designed to highlight the elegance, detail, and rarity of each piece.
Intuitive navigation and clear user pathways guide visitors through both buying and selling journeys, while consistent trust signals and visual cues reinforce credibility. Together, these design choices transform the website into a seamless extension of the brand’s promise of expertise, exclusivity, and excellence at every touchpoint.
We designed and developed a fully integrated e-commerce platform tailored to Bristol Jewellery Company’s dual-service model. This required a carefully structured user experience, separating customer journeys for those looking to purchase luxury jewellery and those wishing to sell precious items.
The website architecture was optimised for search engine indexing, ensuring strong visibility across their extensive product range and services. Functionality was built not only for transactions but also for lead generation, delivering a balance of e-commerce and enquiry-driven design.
Security and trust were central to development, with secure payment systems, transparent processes, and professional presentation reinforcing credibility for high-value transactions.
Our SEO strategy positioned Bristol Jewellery Company at the forefront of search results, achieving more than 50 keywords in Google’s top three within the first 180 days. Monthly leads increased from just 4 to an average of 40 during this period, and since the campaign began, we have generated over 1,000 high-value enquiries.
We optimised for key searches, including buying jewellery, selling jewellery, and jewellery repairs, ensuring visibility for a variety of customer intents. Local SEO for Google My Business and Maps further enhanced discoverability, connecting the brand with buyers and sellers seeking trusted jewellers in the Bristol area.
By month 30, monthly leads had grown further to over 60 on average, a 1,400% increase from where we started. This sustained growth demonstrates the long term impact of a strategic SEO approach, consistently improving both the volume and quality of enquiries.
Average monthly leads after 30 months (1,400% increase from 4 initially)
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