Overview.

Client

Broadcast Reach

Industry

Marketing and Media

Broadcast Reach, based in central London’s Hanover Square, sought to capture significant market share in the competitive marketing and media industry. We delivered a comprehensive, omnichannel marketing campaign encompassing bespoke website design and development, branding, SEO, social media, and email marketing. This integrated strategy enabled Broadcast Reach to establish a strong online presence, secure high-value leads, and outrank major competitors within months.

Key Results.

Our omnichannel strategy delivered rapid market visibility and high-value lead generation, positioning Broadcast Reach as a significant player in the marketing industry.

Enquiries generated within first 60 days

0 +

New customers acquired via email marketing

0 +

Total value of leads within 60 days

£ 0 +
Omnichannel Growth
A strategy spanning SEO, branding, web, social, and email to maximise visibility and impact.
A Bold New Identity
A refreshed brand presence with a bespoke WordPress site that reflects industry-leading standards.
Standing Out from Competitors
Positioned to compete directly with established names like Markettiers and Broadcast Revolution.

Feedback from
our client - Broadcast Reach

"I started working with London Marketing Company in June 2022 and have been very impressed with everything they have done for my business. "

As well as their marketing expertise, they have provided a level of professionalism, creativity, and support that’s genuinely hard to find. Tristan and the team took the time to understand what my business is really about, and they built a strategy that’s completely tailored to our goals — not just a generic one-size-fits-all approach.

They rebuilt our website with a much clearer message, improved branding, and better user experience, which has had a direct impact on how we’re perceived by clients.

On top of that, their SEO and Google marketing campaigns have consistently brought in high-quality leads and helped drive real business growth. I always feel in the loop, and they’re incredibly easy to work with — responsive, reliable, and genuinely passionate about what they do. Can’t recommend them enough.

Mark Roach, Broadcast Reach

Challenges.

Broadcast Reach needed to establish a strong market presence in a highly competitive industry. They required a rapid, multi-faceted digital strategy to capture market share, build brand authority, and generate high-value leads from both institutional and commercial clients across national and localised markets.

What we did.

We implemented a comprehensive omnichannel strategy to drive rapid market entry and sustainable growth:

Branding & Design

Developed a unique logo and cohesive digital collateral

Web Development

Delivered a fully responsive WordPress website with high conversion potential

Google SEO

Targeted national and localised search terms for market dominance

Social Media Marketing

Created targeted visual and written content for brand awareness

Email Marketing

Executed direct outreach campaign to prospects and strategic partners

Branding.

We explored over 40 logo variations for Broadcast Reach, each encompassing different brand characteristics and qualities. Our design process considered how the brand would be perceived amongst various target audiences throughout the country.

Based on our market research and competitor analysis, the final logo was unique, sleek, and perfectly aligned with Broadcast Reach’s vision. We created new social media collateral and provided a comprehensive update for all digital touchpoints. Additionally, we designed a series of service brochures that clearly outlined Broadcast Reach’s service offering, ensuring consistent brand messaging across all materials.

Marketing Strategy.

We allocated two of our best marketers to review the micro and macro markets, conducting in-depth research that formed the foundation of our comprehensive campaign. The team analysed 30 competing marketing companies and performed a digital audit of Broadcast Reach’s business to identify opportunities for rapid market share capture.

This thorough analysis informed our website build, SEO strategy, social media approach, and email marketing campaigns. We developed distinct strategies for national reach and localised markets across major cities including London, Manchester, Birmingham, and Leeds, as well as smaller areas like Bristol, Bath, Oxford, Liverpool, and Nottingham.

Email Marketing.

We launched a direct email outreach campaign targeting prospective clients and potential strategic partners. Over 5,000 emails were distributed during an 8-week campaign period, with every aspect optimised for maximum impact.

The campaign featured tailored design, precise targeting, and promotional messaging crafted for specific buyer personas. We segmented the campaign based on target markets, delivering customised messaging to each group. Responses and automations were tailored based on engagement levels and initial results.

By leveraging the brand perception and authority we had built through other channels, the email campaign secured over 10 new customers, delivering an extremely favourable return on investment for the client.

Promotional Video.

To further strengthen Broadcast Reach’s brand authority, we produced a high-quality promotional video that showcased the company’s services, expertise, and unique positioning within the marketing industry.

The video was designed to be versatile across digital platforms, combining sleek visuals with a clear narrative that resonated with both institutional and commercial audiences. This asset not only enhanced brand credibility but also provided a powerful tool for outreach campaigns, social media, and website integration, helping Broadcast Reach stand out in a crowded market.

Design.

For Broadcast Reach, we created a refreshed brand identity that reflected authority and innovation in the marketing industry. After exploring over 40 logo concepts, we finalised a sleek, modern design that was versatile across all platforms and perfectly aligned with the client’s vision. This extended into cohesive digital collateral, social media assets, and service brochures, ensuring a consistent brand message at every touchpoint.

The website was designed and developed to be both visually striking and conversion-focused. We built a fully bespoke WordPress site with clean layouts, intuitive navigation, and responsive functionality across all devices. Every design element, from colour palette and typography to imagery and content structure, was carefully considered to enhance brand perception while driving enquiries. The result was a digital presence that not only looked industry-leading but also delivered measurable business growth from day one.

Development.

We delivered a fully bespoke WordPress website, providing four wireframes per primary page and incorporating unlimited client feedback until the designs completely aligned with Broadcast Reach’s requirements. The website was built to be fully responsive across all digital devices, ensuring optimal user experience regardless of platform.

The site’s conversion-focused design drove immediate results, generating over twenty enquiries within the first 60 days from prestigious institutions including the NHS and renowned commercial entities. The total value of these leads surpassed £100,000, demonstrating the website’s effectiveness in attracting high-value prospects.

Social Media Marketing.

We executed an omnichannel social media strategy focusing on visual platforms like Facebook and Instagram. Our approach centred on sleek, targeted visuals that clearly showcased the business’s experience and value offering within the market.

Content was carefully crafted based on market research to create brand awareness and establish brand authority. Written content complemented the visual elements, addressing industry trends and client needs whilst reinforcing Broadcast Reach’s expertise and market position.

Google SEO.

We implemented a comprehensive SEO strategy targeting both national key terms and localised areas. Our approach focused on major cities including London, Manchester, Birmingham, and Leeds, alongside smaller markets such as Bristol, Bath, Oxford, Liverpool, and Nottingham.

Within just 3 months, we secured top 5 positions for all major search terms across all localised areas, successfully outranking industry giants Markettiers and Broadcast Revolution. This rapid SEO success contributed significantly to the website’s performance, helping generate the 25+ high-value enquiries within the first 60 days.

Lead enquiries
0 +

Within the first 60 days

Keyword rankings
Top 0

50+ industry-related keywords ranked within the top 5 positions on the 1st page of Google within 2 months

Market Leaders Outranked
0
Markettiers & Broadcast Revolution

Feedback from our Clients.

"I started working with London Marketing Company in June 2022 and have been very impressed with everything they have done for my business. "

As well as their marketing expertise, they have provided a level of professionalism, creativity, and support that’s genuinely hard to find. Tristan and the team took the time to understand what my business is really about, and they built a strategy that’s completely tailored to our goals — not just a generic one-size-fits-all approach.

They rebuilt our website with a much clearer message, improved branding, and better user experience, which has had a direct impact on how we’re perceived by clients.

On top of that, their SEO and Google marketing campaigns have consistently brought in high-quality leads and helped drive real business growth. I always feel in the loop, and they’re incredibly easy to work with — responsive, reliable, and genuinely passionate about what they do. Can’t recommend them enough.

Mark Roach, Broadcast Reach

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