DBX Construction and Plant Hire approached us after a disappointing experience with a previous marketing agency that failed to deliver a promised website despite a significant deposit. With an urgent deadline to launch, we provided an emergency website design and development service, alongside targeted SEO and PPC campaigns.
Our rapid response and integrated digital strategy helped DBX establish a strong online presence and achieve cost-effective lead generation in the competitive construction and plant hire markets.
DBX Construction had a strong opportunity to position itself as a trusted local provider in the construction and plant hire market. With a professional online presence, the business could capture regional demand across Wiltshire, Oxfordshire, Bristol, and Bath. By leveraging targeted SEO and PPC, DBX had the chance to outpace competitors, recover lost ground from their previous agency setback, and establish themselves as a go-to choice for cost-effective plant hire services.
DBX Construction faced an urgent need to launch a new website within two working days due to a critical deadline, following a failed engagement with a previous agency that had taken a deposit of several thousand pounds without delivering.
They required rapid market visibility in the competitive construction and plant hire sectors across Wiltshire, Oxfordshire, Bristol, and Bath. Generating cost-effective leads for their plant hire services was essential to recover from prior financial losses and establish a foothold against established competitors.
Targeted and simplified branding for ease of brand recongition
Delivered a high-performance, responsive website within 48 hours
Targeted local and regional SEO for construction and plant hire services
Optimised PPC campaigns for plant hire lead generation
We prioritised the urgent delivery of a new website for DBX Construction, completing design and development within 48 hours. The website was optimised for performance and responsiveness, ensuring seamless functionality across all devices.
Despite the tight timeframe and budget constraints, we delivered a fully functional website that met DBX’s immediate launch requirements. The client expressed extreme satisfaction with the outcome, given the constrained budget and deadline, enabling DBX to establish a professional online presence and meet their critical deadline.
We implemented a targeted SEO strategy to increase DBX’s visibility across Wiltshire, Oxfordshire, Bristol, Bath, and surrounding areas.
Keyword research focused on achievable terms for construction, property development, and plant hire services, while long-tail localised content targeted towns such as Swindon. This approach allowed rapid rankings and high-intent organic traffic without relying on paid advertising.
Within the first three months, DBX achieved 30+ first-page keyword positions, establishing strong regional SEO presence.
We executed targeted Google Ads PPC campaigns focused specifically on DBX’s plant hire services. The campaigns were designed to generate cost-effective leads across their service areas of Wiltshire, Oxfordshire, Bristol, and Bath.
Over the first year, we generated 300+ conversion actions. Through continuous optimisation, we consistently reduced the cost per conversion, achieving an average of £8.88 in recent months. A small fraction of the plant hire service value.
Generated in Over the first year
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