GMR Couriers is a national same-day courier company operating across Great Britain, offering services such as same-day delivery, frozen transport, and haulage. They also manage multiple courier brands, including Same Day UK Couriers, Same Day Couriers, and Somerset Same Day Couriers.
We delivered a comprehensive marketing transformation to increase digital awareness, refresh branding, and position the company as a dominant national courier provider.
GMR Couriers
GMR Couriers had a strong opportunity to expand nationwide by leveraging its competitive rates and reliable service to capture market share from major players such as DPD and Royal Mail.
With the capability to deliver anything across the UK within 24 hours, we helped position GMR to seize this opportunity by refreshing their branding, developing targeted marketing strategies, and executing national and localised campaigns that highlighted their speed, reliability, and value, driving growth and strengthening their national presence.
GMR’s visual identity was outdated compared to competitors. Our branding refresh modernised the logo while maintaining brand recognition and extended this updated visual identity across all touchpoints.
This included professionally designed brochures to communicate service offerings effectively, vehicle fleet designs that transformed vans into mobile brand ambassadors, and a cohesive digital presence with consistent social media templates.
By ensuring visual consistency across all platforms, we reinforced GMR’s professional image and increased brand visibility nationwide.
GMR Couriers needed to establish a cohesive national presence while managing multiple courier brands and service sectors, including same-day delivery, frozen transport, and haulage. Their branding was outdated, and each sub-brand required clear positioning to maintain recognition and credibility across diverse audiences.
We implemented a comprehensive marketing transformation covering brand strategy, digital marketing, and content creation to establish GMR Couriers as a national leader in courier services.
Complete brand refresh including logo, fleet design and collateral
50-page plan. In-depth research, analysis & strategy formulation
Grade-A commercial video and photography, including drone footage and expert editing.
National and localised SEO targeting major cities across Britain
Organic social media to increase brand awareness
We conducted in-depth research, analysis, and strategy development for GMR Couriers, reviewing their market offering, brand positioning, segmentation, and target audiences across all service lines.
Operating across multiple industry spheres with varied offerings, we identified the most profitable markets, the most effective communication channels for each audience, and tailored positioning strategies for each sector.
Our approach addressed the complexity of managing multiple courier brands under one umbrella, creating distinct yet complementary strategies for Same Day UK Couriers, Same Day Couriers, and Somerset Same Day Couriers. This multi-brand strategy allowed GMR to capture diverse market segments while maintaining operational efficiency.
Targeted strategies were developed for each service, from standard same-day delivery to specialised frozen transport and haulage, ensuring messaging and positioning aligned with each sector’s unique requirements and customer expectations.
We produced a promotional video that showcased GMR’s national capabilities and operational excellence. The project began with story development and moodboarding to ensure alignment with brand positioning and marketing objectives. Filming captured operations in action, demonstrating both efficiency and scale, while drone footage highlighted the fleet’s reach across the country. Expert editing created a compelling narrative suitable for client presentations and digital channels, effectively positioning GMR within each market segment.
We provided Grade A commercial photography for GMR Couriers, creating a professional image library that elevated their brand across all marketing materials. The shoot was meticulously planned, coordinating staff, vehicles, and creative direction to capture GMR’s operational excellence efficiently.
Using high-resolution cameras and professional equipment, we captured images that highlighted their professionalism and scale, complemented by aerial drone shots for unique perspectives of their fleet and operations. The resulting library gave GMR versatile assets for websites, brochures, social media, and advertising, ensuring consistent visual quality across all touchpoints.
Given GMR Couriers’ national reach, we developed a cohesive SEO strategy targeting both national and local terms across the UK. Within six months, 50 key search terms ranked on Google’s first page, reaching a combined potential of 500,000 searches per month.
We achieved top rankings in all major cities, outperforming competitors such as Royal Mail and DPD, including London, Manchester, Cardiff, Bristol, Birmingham, Southampton, Liverpool and Leeds.
The results were transformative: organic website traffic increased by 300% in the first month, and enquiries grew 450% in three months, reaching 400% growth by the end of the year, cementing GMR’s position as a leading courier service online.
Increased organic enquiries within the first three months.
We provided organic social media marketing for GMR Couriers, using platforms to boost brand awareness and promote their refreshed identity and offerings within updated brand guidelines.
Our content strategy highlighted GMR’s services across same-day delivery, frozen transport, and haulage, creating tailored content streams for different customer segments while maintaining brand consistency. Visual storytelling showcased their national reach, fleet capabilities, and operational excellence, featuring updated fleet designs, behind-the-scenes operations, and customer success stories.
The campaign complemented broader marketing efforts, reinforcing the brand refresh across digital channels and supporting both SEO and direct marketing initiatives through genuine engagement with target audiences.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
Lorem ipsum dolor sit amet consectetur. Egestas bibendum est ultricies in dictum nibh fusce.
© 2025 Tristan James Enterprises LTD T/A London Marketing Company – 13375416
