We’ve partnered with JB Dental for over 18 months, delivering comprehensive digital marketing services that have transformed their online presence and patient acquisition capabilities.
Our integrated approach has delivered exceptional results, generating over 500 qualified leads in the past 12 months alone at an average cost of less than £10 per lead. This performance demonstrates the effectiveness of our targeted approach and optimised user experience.
14% average conversion rate maintained consistently over 12 months, whilst generating 500+ qualified leads at less than £10 per acquisition, establishing JB Dental as a leader in cost-effective patient growth.
JB Dental needed a modern digital presence that would attract new patients, improve local visibility, and generate consistent, cost-effective leads. Their existing website lacked clear conversion paths and had limited online visibility, making it difficult to convert visitors into appointments. The goal was to create a patient-focused experience with streamlined navigation, clear booking funnels, and a scalable structure to support ongoing growth while keeping acquisition costs low.
We developed a comprehensive digital marketing strategy covering website development, paid advertising and SEO to establish JB Dental’s online presence and achieve exceptional conversion rates.
Professional identity balancing clinical trust with approachable warmth
Full-stack responsive development with user routing for local target markets within Bath
Comprehensive strategy to climb rankings for key dental service terms
18 months of continuous optimisation, achieving a cost per lead of less than £10
We developed comprehensive wireframes mapping clear user journeys for patients, ensuring a seamless experience from browsing treatments to booking an appointment. Our mobile-first approach prioritised intuitive navigation, allowing visitors to reach key information and booking forms quickly.
The wireframing process established a strong foundation for conversion optimisation, aligning the site’s structure with user intent. By planning and validating the user experience upfront, we minimised costly revisions and ensured the final website effectively supports JB Dental’s patient acquisition goals.
The new website was designed to serve JB Dental’s broad client base effectively. The design positions JB Dental as a trusted dental provider while maintaining an approachable feel that reduces clinical anxiety.
Our responsive design ensures seamless functionality across all devices, acknowledging that patients increasingly research and book dental services on mobile. The modern, professional design positions JB Dental as forward-thinking while maintaining clinical credibility.
We built a website designed primarily to attract and convert B2C patients, with a streamlined booking system that makes it easy to schedule appointments online. To support JB Dental’s wider professional network, the site also includes a simple B2B enquiry form for referrals and partnership requests.
The site was developed using full-stack responsive development, with user routing optimised for local target markets within Bath to ensure fast, tailored experiences for every visitor.
The architecture was built with conversion optimisation at its core, directly contributing to the 14% conversion rate achieved. Clear navigation, compelling calls to action and strong trust signals guide visitors naturally towards booking appointments or submitting enquiries.
We implemented a focused marketing strategy designed to attract new patients, improve visibility and generate consistent, cost-effective leads. The approach created a seamless user journey from discovery to booking, ensuring a cohesive brand experience across all touchpoints.
Targeted campaigns prioritised cost-effective lead generation, achieving an average 14% conversion rate over 12 months. This demonstrates the effectiveness of our integrated approach and optimised user experience.
Over 500 qualified leads were generated in the past 12 months, representing consistent, predictable growth. Our multi-channel approach maintains steady patient enquiries year-round, balancing emergency care with routine and cosmetic treatments.
With a cost per lead of less than £10, our campaigns deliver exceptional ROI for JB Dental, supporting scalable growth aligned with practice capacity.
Over 18 months of continuous management, we refined JB Dental’s Google Ads campaigns to achieve a cost per lead below £10.
Our campaigns targeted high-intent search terms across core dental services, from emergency treatments to routine and cosmetic care. Granular campaign structures allowed precise budget allocation based on treatment value and patient lifetime value.
Through rigorous A/B testing and ongoing optimisation, we maintained a 14% conversion rate while generating over 500 qualified enquiries each year. This approach balanced volume and quality, ensuring JB Dental consistently received enquiries from genuinely interested patients.
Maintained throughout 18-month campaign period
Generated in 12 months with consistent delivery
Sustained average across entire 12-month period
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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