Juniper Kitchens is a Bristol-based bespoke kitchen manufacturer known for exceptional craftsmanship but limited digital presence. We delivered a complete digital transformation encompassing website redesign, SEO strategy, social media marketing, and professional photography. This integrated approach transformed their online visibility, connected their premium craftsmanship with high-value clients, and established a consistent pipeline of qualified leads.
Professional photography became the cornerstone of our content strategy, providing the visual assets needed to communicate Juniper Kitchens’ exceptional quality across all digital channels. We photographed over 10 complete kitchen installations, capturing both overall design impact and the intricate details that set their work apart.
Our photography approach went beyond standard kitchen photography, including behind-the-scenes images of their workshop operations. These images humanised the brand while demonstrating the skill and care invested in each project, helping justify their premium positioning.
The comprehensive image library we created provided content for website updates, social media campaigns, and marketing materials, ensuring consistent visual quality across all customer touchpoints. These images became powerful tools for demonstrating craftsmanship quality that words alone could never convey.
Efficient, professional but always friendly and approachable, I cant sing their praises highly enough. If you need the full marketing package look no further.
Juniper Kitchens possessed exceptional craftsmanship and design expertise but struggled with digital marketing fundamentals. They faced inconsistent lead generation and difficulty attracting clients at their premium price point.
Despite brilliant customer reviews, they had virtually no search visibility online and their social media presence was non-existent. The disconnect between their outstanding product quality and their digital presence was preventing them from reaching their ideal high-value clientele.
We implemented a full-scale digital transformation addressing every aspect of their online presence:
Restructured content hierarchy to effectively communicate quality and offering
Professional photography of installations and behind-the-scenes operations
Targeted high-volume keywords with strong relevance and user intent
Organic and paid campaigns with strategic interior design partnerships
We developed a premium positioning strategy that aligned Juniper Kitchens’ exceptional craftsmanship with their digital presence. Our approach focused on attracting high-value clients who would appreciate their bespoke design capabilities and attention to detail.
We identified the interior design community as a critical strategic partner channel, recognising that designers often influence kitchen selection for high-end residential projects. This insight shaped our social media approach and content strategy.
Our SEO strategy prioritised keywords that indicated both purchase intent and appreciation for bespoke craftsmanship, ensuring we attracted visitors who valued quality over price. We established clear performance metrics connecting digital activities to actual kitchen installations and revenue generation.
We transformed the website into a visually compelling showcase of Juniper Kitchens’ work. Clear pathways were created for homeowners and interior designers, guiding visitors through services, the design process, and portfolio.
Visual storytelling highlighted the craftsmanship while maintaining context about materials and bespoke processes. The website’s design matched the premium quality of the kitchens without unnecessary repetition of photography or branding praise.
The website was redeveloped on a modern, scalable platform, ensuring fast performance, mobile responsiveness, and SEO readiness. A streamlined content management system allowed the client to update projects independently.
Lead capture forms were integrated with CRM tools, creating a smooth pipeline for enquiries. Advanced analytics enabled real-time tracking of user behaviour and campaign performance.
We implemented a targeted SEO strategy focused on high-volume, highly relevant keywords for bespoke kitchen services. Our research identified opportunities where Juniper Kitchens could compete effectively, despite their previous lack of online presence.
Within just three months, we secured page-one rankings for over 30 major keywords, dramatically increasing their search visibility and driving a 250% rise in organic website traffic.
Crucially, the traffic was high-quality: by targeting keywords that indicated genuine intent to invest in premium kitchens, we generated double-digit monthly enquiries from month one.
This resulted in a 600% growth in lead value, producing £150,000+ in qualified leads per month and establishing a reliable, consistent pipeline of premium clients from the very start.
First-page rankings secured within 3 months.
Generating £150K+ in leads monthly from day one
A combined organic and paid strategy highlighted completed installations and behind-the-scenes content. By focusing on the interior design community, we generated strategic alliances that consistently drove high-value leads.
Professional photography became the cornerstone of our content strategy, providing the visual assets needed to communicate Juniper Kitchens’ exceptional quality across all digital channels. We photographed over 10 complete kitchen installations, capturing both overall design impact and the intricate details that set their work apart.
Our photography approach went beyond standard kitchen photography, including behind-the-scenes images of their workshop operations. These images humanised the brand while demonstrating the skill and care invested in each project, helping justify their premium positioning.
The comprehensive image library we created provided content for website updates, social media campaigns, and marketing materials, ensuring consistent visual quality across all customer touchpoints. These images became powerful tools for demonstrating craftsmanship quality that words alone could never convey.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
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