A complex multi-site integration project for a network of London-based aesthetics clinics. We created a unified digital presence that maintained the individual identity of each clinic while providing seamless navigation and booking functionality, significantly improving both user experience and lead generation.
The unified digital platform created immediate improvements in visibility and lead generation across all clinic locations. Our technical solution seamlessly integrated diverse booking systems while maintaining each clinic’s unique identity.
Managing Director, Lemoge Clinics
Lemoge Clinics faced the complex task of integrating seven separate locations with distinct identities into a cohesive brand while maintaining their individual character and local clientele. They needed to create a user experience that would effectively guide visitors through multiple locations while maintaining a clear and efficient path to booking. The technical implementation required complex booking system integration for each clinic, with different service offerings and appointment availability that needed to be presented clearly to users.
We conducted in-depth consultations to understand the unique needs of each clinic, then designed and built a unified website architecture that maintained individual clinic identity while creating a seamless user experience.
Three distinct design concepts with unlimited refinement
Complex booking system integration for all seven clinics
We conducted comprehensive market research across each clinic’s local area to understand the unique demographics, competition, and service demand in these distinct London neighbourhoods.
Our strategy development focused on creating a cohesive brand umbrella while allowing for localised positioning that addressed the specific aesthetic interests and concerns of each location’s client base.
We implemented sophisticated audience segmentation that recognised the different customer profiles across central, west and north west London, tailoring messaging and service highlights accordingly. The digital marketing approach we developed balanced group-wide brand building with location-specific promotion, ensuring each clinic benefited from the collective brand strength while maintaining their neighbourhood connection.
We created a content strategy that demonstrated clinical expertise and treatment innovation across the group while highlighting the unique specialities and practitioner expertise at individual locations.
We developed a sophisticated multi-tier information architecture that balanced group-wide coherence with location-specific content, creating intuitive navigation pathways that served both new and returning visitors.
Our wireframes incorporated advanced location-based functionality that automatically highlighted the nearest clinic to each visitor while still providing easy access to services across all London locations. We designed specialised booking journey wireframes that simplified the complex process of selecting location, practitioner, treatment and time slot into a streamlined, step-by-step process with minimal friction.
The user journey mapping identified critical decision points for aesthetic treatment research and booking, placing reassurance content and qualification questions at strategic moments to improve conversion rates. We created interactive prototypes for stakeholder testing across all seven clinic teams, gathering location-specific feedback that informed refinements to both global and local user experiences.
We created a premium visual identity system that elevated the Lemoge Clinics brand while allowing for subtle differentiation between locations through secondary colour palettes and imagery.
Our design approach balanced clinical trustworthiness with aesthetic aspirations, using sophisticated photography treatments and typography that conveyed both medical expertise and beauty-enhancing results. We developed custom interface components for the treatment showcase sections, creating interactive before/after comparisons and procedure explanations that educated potential clients on available options.
The responsive design system was meticulously crafted to maintain critical trust signals and booking functionality across all devices, recognising the predominantly mobile research behaviour of aesthetic treatment clients.
We designed location-specific visual elements including neighbourhood imagery, clinic interior photography, and practitioner portraits that created a sense of place and personal connection for each of the seven locations.
We built a complex multi-site architecture that maintained a seamless user experience while accommodating the technical requirements of seven distinct location subsites with their own content management needs.
Our development implemented sophisticated booking system integration that connected each clinic’s existing appointment software into a unified frontend experience, allowing cross-clinic availability checking and booking.
We created a custom content management solution that enabled both centralised brand control and delegated location-specific updates, empowering individual clinic managers while maintaining overall consistency. The location-aware functionality we developed automatically detected user location to personalise content presentation, highlighting their nearest clinic while maintaining easy access to the entire network.
We implemented advanced performance optimisation techniques including conditional loading and local caching to ensure rapid page rendering despite the complex multi-location data requirements. The platform architecture included comprehensive analytics implementation with location segmentation, providing actionable insights on both network-wide patterns and clinic-specific user behaviour.
We embarked on a national SEO marketing campaign for Atelius services. We ranked for each specific product offering within the 4 weeks. We worked on indirect keywords and ranked an additional 25 keywords within the first 3 months.
We captured engaged and relevant target audiences and organic website traffic delivered leads and sales quickly. We provided all aspects of on-page, off-page, technical SEO and a full international link-building.
We embarked on a national SEO marketing campaign for Atelius services. We ranked for each specific product offering within the 4 weeks. We worked on indirect keywords and ranked an additional 25 keywords within the first 3 months.
We captured engaged and relevant target audiences and organic website traffic delivered leads and sales quickly. We provided all aspects of on-page, off-page, technical SEO and a full international link-building.
We embarked on a national SEO marketing campaign for Atelius services. We ranked for each specific product offering within the 4 weeks. We worked on indirect keywords and ranked an additional 25 keywords within the first 3 months.
We captured engaged and relevant target audiences and organic website traffic delivered leads and sales quickly. We provided all aspects of on-page, off-page, technical SEO and a full international link-building.
Increased organic website traffic within 3 months.
Increased organic website traffic within 3 months.
Increased organic website traffic within 3 months.
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