Near Me Plumbers provides plumbing and emergency plumbing services throughout London. As a 24/7 emergency plumbing and heating company, they offer a wide range of services from leak repairs and bathroom installations to boiler servicing and landlord certificates.
With 200+ five star Google reviews and a reputation for fast, reliable service, they needed a modern website that reflects their professionalism, builds trust, and drives conversions.
This comprehensive transformation helped establish Near Me Plumbers as a leading emergency plumbing provider in London through strategic PPC and website optimisation.
We’ve seen a significant increase in leads and have plans to use them for our second business.
The emergency plumbing market in London presents high demand, particularly for 24/7 services. Near Me Plumbers had the opportunity to increase market share by targeting urgent plumbing searches efficiently, improving user experience during stressful situations, and maximising lead conversion through both website design and strategic Google Ads campaigns.
Highlighting their reliability, fast response times, and strong customer reviews allowed them to differentiate themselves in a competitive market and convert high-intent traffic into profitable enquiries.
Near Me Plumbers wished to capitalise on the demand for emergency plumbing services but faced challenges with cost effective lead generation in London’s competitive market. Their old website suffered from slow performance, poor mobile experience, and a confusing service discovery process that hindered conversions. Additionally, they needed to efficiently target relevant traffic within specific London areas while avoiding wasted spend on searches outside their service zones, particularly challenging given the urgent nature of emergency plumbing searches.
Website redesign for improved UX and lead conversion
Performance overhaul with dynamic service pages
Bespoke campaign with set hours for emergency services
We redesigned the Near Me Plumbers website to enhance user experience, improve lead conversion, and communicate services clearly, especially during emergencies. The new design showcased professionalism and built trust through strategic placement of 200+ five-star Google reviews.
Prioritising clarity and speed, we created intuitive navigation so users could quickly find and contact the right service, whether for urgent repairs or planned installations. Trust signals, including credentials, certifications, and testimonials, were highlighted throughout the user journey, particularly for regulated services like boiler servicing and landlord certificates.
Service pages were structured to clearly present their full range from leak repairs and bathroom installations to boiler servicing, with strong calls to action for both emergency and scheduled work.
The old website suffered from slow performance, poor mobile experience, and confusing service navigation. Our rebuild focused on speed, usability, and flexible content to better serve local customers.
We created dynamic service and location pages with filterable listings for emergency, installation, and drainage services. Location-based routing reduced manual management and improved relevance for local searches across London.
Lead capture was improved through smart contact forms with seamless backend integration, ensuring emergency enquiries could be processed quickly. Performance optimisations, including image delivery, caching, and elimination of legacy bloat, significantly increased load times, user engagement, and reduced bounce rates.
Near Me Plumbers aimed to capture high-intent emergency plumbing searches across London while maintaining budget efficiency. We developed a bespoke Google Ads campaign with carefully set hours for emergency services, ensuring ad spend was focused during peak demand periods.
The campaign targeted relevant locations and service types, using keyword segmentation and ad copy optimised for urgency and trust. By closely monitoring performance, we incrementally reduced the Cost Per Conversion from £90 in the first month to £11 within two months, delivering a strong return on investment.
Geographic precision prevented wasted spend on irrelevant traffic outside service areas, while ongoing A/B testing of ad creatives and landing pages further improved click-through and conversion rates.
The campaign delivered over 200 profitable leads in 3 months, generating immediate, high-intent enquiries and reinforcing Near Me Plumbers’ position as a leading emergency plumbing provider in London.
First month Cost Per Lead
Within 2 months of working on Google Ads account
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