On The Block Gaming is a gamification company helping businesses turn complex or “boring” processes into engaging interactive experiences. Their previous website didn’t fully reflect their brand prowess or clearly showcase the depth of their projects. The branding was inconsistent across touchpoints, and they had no cohesive design assets for social or offline use.
This comprehensive transformation helped establish On The Block Gaming as a credible and innovative leader in the gamification industry.
The website they built not only looks great but is also performing well, and their SEO strategy is already helping us gain more visibility. I’d highly recommend London Marketing Company to any business looking to grow their online presence.
Co-Founder – On The Block Gaming
On The Block Gaming faced the challenge of a visually cluttered website that lacked authority and failed to reflect their innovative approach to gamification. Navigation and hierarchy didn’t guide users effectively toward case studies or enquiries, limiting their ability to showcase their work and convert visitors. Additionally, their branding needed refinement to better reflect their creative identity, with inconsistent presentation across touchpoints and no cohesive design assets for social media or offline use, hampering their professional image in a competitive market.
Complete refresh with website redesign and multi-format templates
Dynamic platform showcasing gamification capabilities
+700% increase in organic website traffic within 90 days.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, achieving a +700% increase within 90 days. Within the first 30 days alone, these improvements generated £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO strategy.
The previous On The Block Gaming website lacked the dynamic and interactive feel expected from a modern gamification platform. Our development approach focused on creating a fluid, engaging user experience that aligns with their innovative solutions for gamified processes.
We structured the site to emphasise interactivity, ensuring smooth transitions between sections while maintaining fast load times. The dynamic components were built to showcase their gamification capabilities without relying on heavy scripts, optimising performance across devices.
Key improvements included a refined user journey from problem awareness to solution discovery, with strategically placed CTAs guiding visitors toward conversion. The development ensured seamless integration with their backend systems for real-time updates and future scalability.
The result is a modern, high-performing website that effectively communicates On The Block Gaming’s value proposition while driving increased engagement and lead generation through improved user flows for enquiries, portfolios, and case study viewing.
We refreshed On The Block Gaming’s branding to create a cohesive and credible identity that reflects their expertise in gamification. The updated brand system refined existing typography and colour applications, aligning visual elements across all platforms to ensure consistency.
The refreshed branding was extended into digital and social templates, giving On The Block Gaming a unified visual presence for both online and offline storytelling.
As part of the brand refresh, we also designed professional business cards applying the updated identity across offline materials. The new cards maintain consistency with the refreshed typography and colour palette, ensuring a polished and cohesive look.
These now serve as a tangible extension of the brand, reinforcing On The Block Gaming’s professional image in client meetings and events.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, achieving a +700% increase within 90 days. Within the first 30 days alone, these improvements generated £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO strategy.
The previous On The Block Gaming website lacked the dynamic and interactive feel expected from a modern gamification platform. Our development approach focused on creating a fluid, engaging user experience that aligns with their innovative solutions for gamified processes.
We structured the site to emphasise interactivity, ensuring smooth transitions between sections while maintaining fast load times. The dynamic components were built to showcase their gamification capabilities without relying on heavy scripts, optimising performance across devices.
Key improvements included a refined user journey from problem awareness to solution discovery, with strategically placed CTAs guiding visitors toward conversion. The development ensured seamless integration with their backend systems for real-time updates and future scalability.
The result is a modern, high-performing website that effectively communicates On The Block Gaming’s value proposition while driving increased engagement and lead generation through improved user flows for enquiries, portfolios, and case study viewing.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, increasing significantly within the first month. Most importantly, these improvements translated into £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO approach.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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