Ruby’s is a UK based luxury mobile bar hire company offering bespoke cocktail and mocktail services for weddings, corporate events, private parties, and festivals. Operating primarily out of London and servicing many UK regions, Ruby’s delivers high end, experiential beverage services through skilled mixologists and premium bar setups. Their original digital presence lacked clear brand clarity, modern visual hierarchy, and efficient user flows necessary for converting event inquiries.
This comprehensive transformation helped establish Ruby’s as the premier luxury mobile bar service in London’s competitive events market.
Ruby’s website didn’t fully convey their luxury positioning or showcase their bespoke packages clearly. Navigation between “All Inclusive,” “Dry Hire,” and “Cash Bar” offerings was confusing, and the site lacked the elegant, conversion-focused design befitting a brand trusted by the UK’s top venues and clients. Ruby’s needed a digital presence that reflected their refinement and status while expanding across Essex, Surrey, Bristol, Birmingham, Manchester, Liverpool, York, and more.
Premium redesign with luxury aesthetic and clear service packaging
Performance optimised platform with streamlined booking journey
Luxury focused strategy achieving #1 ranking in 30 days
8 weeks campaign generating 80+ qualified corporate and private leads
We restructured content to highlight event types including weddings, corporate, festivals, and parties alongside package options such as All Inclusive, Dry Hire, Cash, and Mocktail only for absolute clarity in service offerings.
Our design refresh incorporated refined typography, luxury spacing, and premium visual hierarchy matching Ruby’s brand tone. This elevated aesthetic reinforced their position as a high end service provider in the competitive events market.
We improved the user journey to enable visitors to swiftly view packages, explore cocktail and mocktail menus, see testimonials, and submit enquiries. The streamlined navigation reduced friction and improved conversion potential.
The visual and brand alignment reinforced Ruby’s identity with a sleek, elegant aesthetic that reflects the premium, theatrical nature of their experience. We ensured consistency in voice and style across all brand touchpoints including site UI, imagery, and iconography.
We restructured content to highlight event types including weddings, corporate, festivals, and parties alongside package options such as All Inclusive, Dry Hire, Cash, and Mocktail only for absolute clarity in service offerings.
Our design refresh incorporated refined typography, luxury spacing, and premium visual hierarchy matching Ruby’s brand tone. This elevated aesthetic reinforced their position as a high end service provider in the competitive events market.
We improved the user journey to enable visitors to swiftly view packages, explore cocktail and mocktail menus, see testimonials, and submit enquiries. The streamlined navigation reduced friction and improved conversion potential.
The visual and brand alignment reinforced Ruby’s identity with a sleek, elegant aesthetic that reflects the premium, theatrical nature of their experience. We ensured consistency in voice and style across all brand touchpoints including site UI, imagery, and iconography.
Ruby’s previous website did not reflect the premium experience the company offers. Our development efforts focused on creating a visually rich, performance optimised platform that enhances user engagement while maintaining simplicity in navigation.
We implemented a structured layout that prioritises key user actions including reservation bookings, menu exploration, and event discovery while ensuring fast load times across devices. The dynamic components were built to handle frequent content updates without compromising speed.
A key achievement was streamlining the user journey, reducing friction in the booking process while maintaining aesthetic appeal. The development included subtle animations and interactive elements to create an immersive experience that aligns with Ruby’s brand identity.
Post launch, the website saw improved user retention and higher conversion rates, validating our technical and UX focused approach to luxury service presentation.
We secured the #1 ranking for “Luxury Mobile Bar Hire”, the most valuable commercial keyword in the segment, within just 30 days of launch. This immediate dominance established Ruby’s as the premium choice in a competitive market.
Lead generation rose by 166.7%, from 18 to 48 monthly leads, resulting in £500K of online enquiries generated in the first 12 months, supported by our newly designed, conversion-focused website. We also achieved 92.1% growth in impressions and a 204.9% increase in clicks, driving market visibility and user engagement.
Our luxury focused SEO strategy incorporated tailored content, local landing pages, and premium brand messaging. We developed location specific visibility for London, Manchester, York, Surrey, and other key service areas.
The technically optimised website featured fast loading, mobile first design, and structured data integration. This strong SEO foundation ensures long term growth, outperforming competitors in London’s saturated luxury events market.
Generated in first 12 months
We ran a strategic 12 weeks Google Ads campaign for Ruby’s to generate immediate leads during the build up to the Christmas season. Our approach predominantly targeted corporate leads with higher budgets while also capturing consumer markets and private parties.
Within this period we generated over 100 qualified leads through our combined PPC and SEO marketing efforts. The campaign successfully balanced corporate targeting with consumer reach, maximising revenue potential across all market segments.
Our PPC strategy focused on high intent keywords related to luxury mobile bar services, event planning, and seasonal celebrations. The targeted approach ensured quality leads from users actively planning premium events.
The combination of immediate PPC results and growing SEO presence created a powerful dual channel approach that established Ruby’s as the go-to luxury mobile bar service for high end events across their service regions.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
Lorem ipsum dolor sit amet consectetur. Egestas bibendum est ultricies in dictum nibh fusce.
© 2025 Tristan James Enterprises LTD T/A London Marketing Company – 13375416
