UBX Training is a global fitness brand offering high-energy, non-contact boxing and strength workouts in an ego-free, community-focused environment. When the brand launched in Greenford Quay, Ealing, our objective was to introduce its unique 12-round circuit format to the West London community in a way that felt locally relevant and engaging.
We partnered with UBX Ealing to build their digital presence from the ground up, increase visibility, and drive qualified local leads in a competitive market that includes luxury gyms, budget fitness chains and boutique studios. Our focus was on establishing a strong digital foundation while clearly communicating UBX’s key strengths: expert PT-style coaching, flexible walk-in access, and a welcoming, community-led atmosphere.
Working with LMC on our UBX Greenford Quay project has been an outstanding experience from start to finish. Tristan and his team demonstrate the highest level of professionalism and expertise, always responding promptly and clearly to any questions or concerns. Their deep knowledge of SEO and digital marketing truly sets them apart in the industry.
What impressed us most was their ability to not just increase our website traffic, but to drive highly targeted, high-intent customers directly to our business. This made a significant difference, as it allowed us to focus on delivering world-class boxing and strength workouts to the exact audience who would benefit most from our services.
Thanks to LMC’s tailored approach and strategic insight, we saw measurable growth in client engagement and overall business performance. Their dedication and results-driven mindset made their SEO service worth every penny, and we consider them an invaluable partner in our ongoing success.
Managing Director, UBX Training
Modern microsite with mobile-first design and clearly defined conversion paths
Fully self-managed platform with CRM integration and sub-second load speeds
Hyper-local SEO strategy that delivered top search rankings and 8,100% conversion growth
150+ free trial bookings achieved at £15 CPA with 18.12% conversion rate
UBX Ealing did not have a dedicated website for their new location at launch. We referred to the brand’s core website to ensure visual and messaging consistency, and then designed a bespoke, high-converting microsite tailored to the West London audience.
The site clearly communicated UBX’s 12-round circuit model, daily variation and flexible walk-in structure. We built a clear booking flow with strong calls to action that guided visitors from interest to trial sign-up.
We prioritised mobile-first design and sub-second load speeds to reduce drop-off and support conversion, particularly for mobile users searching for local gyms.
To help remove barriers around boxing and make the brand feel approachable, we produced professional photo and video content. This included real members, coaches and workouts, with a focus on energy, inclusivity and community. These assets were used across the site and wider campaigns to increase engagement and trust.
UBX Ealing had no standalone website for their new location. We built a completely new, self-managed microsite designed specifically for the Ealing gym, while ensuring brand consistency with the main UBX platform. This independent setup gave us full control over performance, functionality and user experience, without the limitations of the global site.
The site was optimised for speed, delivering sub-second load times, which significantly improved user retention and conversions, especially on mobile devices.
We integrated GoHighLevel CRM directly with on-site forms to ensure all enquiries were captured in real-time and routed efficiently, reducing admin and minimising lead loss.
Using a flexible, template-based framework, the microsite allowed for easy content updates without developer input. This provided the Ealing team with a scalable, conversion-focused platform tailored to local needs.
In just 30 days, UBX Training Ealing ranked #1 for key boxing search terms in Greenford and Ealing, outranking major local competitors through our hyper local SEO strategy. This rapid ascent transformed their digital visibility in West London.
Organic traffic grew by 119%, supported by a 120% increase in impressions and a remarkable 237% surge in lead enquiries, with 300+ leads generated within 90 days. Our strategy used long tail keywords and location targeted landing pages to unlock rapid visibility across West London’s competitive fitness market.
Advanced technical optimisation improved mobile speed, booking flow, and user experience, directly boosting conversions. Authority was built through expert boxing content, schema markup, and links from DA 80+ domains, establishing UBX as the trusted fitness authority.
Most impressively, “Book a Visit” conversions skyrocketed by 8,100%, proving SEO’s role as a high impact revenue driver. This extraordinary conversion growth validated our integrated approach to visibility and user experience optimisation.
#1 for key boxing terms in Greenford & Ealing within 30 days
Generated within 90 days
UBX Greenford Quay partnered with us to launch their first ever digital ads campaign, transforming from zero online presence to becoming a go to gym in West London through strategic PPC marketing.
Between 1 April and 5 August 2025, we generated 150+ trial bookings via Google Search at an exceptional £15 cost per conversion. With a total ad spend of just £2,340+, we delivered 2.3K targeted clicks, establishing Google Ads as a reliable growth channel.
Our geo targeted Google Search campaigns focused on high intent terms like “boxing gym” and “fitness classes Greenford”. We used only phrase and exact match keywords, avoiding broad match terms to ensure fully optimised conversions from genuinely interested prospects.
All ads directed traffic to a high converting landing page with integrated booking functionality. Combined with live conversion tracking and ongoing bid optimisations, this approach enabled UBX to compete effectively with national gym brands in their local market.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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