Background.

Client

Woody's Shutters

Industry

Home Improvement

Owning the premium wooden shutter market.

Woody’s Shutters is a specialist wooden shutters company fitting premium shutters in private homes across the South of England. We have built specialist product authority and organic visibility across the region, targeting the high intent terms that turn into quotes. This study covers the first 90 days of the tracked lead pipeline and year on year organic growth to May 2026.

Page Views
0 %
1,241 → 3,309
Year on Year
Leads Generated
0
Over 30 Days
First 30 Days
New Leads
+ 0
Leads in Peak Months
Since Launch

Challenges.

Specialist categories, crowded regional markets.

Woody’s competes against established shutter and blind companies across several regional markets while holding a premium position as a bespoke wooden shutter specialist. The real opportunity sat in the niches that need genuine craft, like Juliet balconies and made to measure shutters, where few competitors can truly compete.

Winning meant building branded and specialist authority, ranking across multiple towns and counties at once, and protecting that visibility through a property migration without diluting the premium brand or its technical credibility.

Approach.

We targeted the specialist terms competitors could not credibly own, then built regional authority around them.

  • Own the premium corner. Focusing on the specialist shutters and tricky window types, like Juliet balconies, where few rivals can genuinely compete.
  • Reach more homes. Building visibility across Reading, Berkshire, Oxford and the wider South of England, so more local buyers find Woody’s first.
  • Show the expertise. Content that proves Woody’s know premium shutters inside out, setting them apart from generic competitors.
  • Turn interest into quotes. A site shaped to guide visitors smoothly from browsing to requesting a quote.

Branding & Design

Modern microsite with mobile-first design and clearly defined conversion paths

Web Development

Fully self-managed platform with CRM integration and sub-second load speeds

Google SEO

Organic sessions peaked at 780 in a single month

Google Ads

Woodys Conversion 73 (+14.6%) in 30 Days

Key Results.

Premium niches owned, and the quotes followed.

The site quickly became a genuine sales engine. Far more of the right buyers now find Woody’s, and that visibility has turned into a steady run of quote ready enquiries, close to eight hundred since launch and topping a hundred a month at peak. That is real demand the business is converting into sales, month after month.

Top 5 Keyword Rankings Within 3 Months

0

Book a Visit conversion increase

0 %

Leads Generated within 90 days

0 +

Ready to start your next project?

Explore Our Case Study Portfolio.

Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.

London Marketing Company logo

Get in Touch

Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.

London Marketing Company logo

Consult with Us.

Lorem ipsum dolor sit amet consectetur. Egestas bibendum est ultricies in dictum nibh fusce.

London Marketing Company logo

Contact Us Today.

Speak with our marketing experts about your project. We're here to help with all your digital marketing needs.

Your Contact Information.

Speak with our marketing experts about your project. We're here to help with all your digital marketing needs.

Schedule The Consult.

Speak with our marketing experts about your project. We're here to help with all your digital marketing needs.

London Marketing Company logo

Thank You!

Your form has been successfully submitted.
We will get back to you shortly.