South Croydon, UK
Zyan Fire is a BM Trada certified fire stopping company providing compliance, certification, and installation services. Their previous website was basic, visually outdated, and failed to represent their professionalism and technical authority in a field where credibility and safety are crucial.
We delivered a complete digital transformation, combining a modern website redesign, SEO strategy, and performance optimised PPC campaigns. This positioned Zyan Fire Protection as a trusted authority in passive fire safety across London, driving measurable improvements in visibility, qualified enquiries, and overall market presence.
We came to LMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.
The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth. Couldn’t recommend LMC highly enough — thanks to Tristan and the whole team!
Zyan Fire Protection had an established presence but was only scratching the surface of its full potential online. The previous website wasn’t SEO-friendly, limiting visibility for key terms such as “fire stopping London.” The outdated design reduced trust in a sector where credibility and safety are crucial for securing contracts.
In addition, unclear navigation and poorly structured service pages limited conversions, while the Google Ads account lacked proper targeting and conversion tracking. The team had also lost confidence in their previous agency following poor results and a lack of transparency, leaving their digital growth stalled in a highly competitive B2B market.
We implemented a comprehensive digital transformation combining website redesign, technical SEO, strategic PPC campaigns, and performance optimised development to establish Zyan’s market authority.
Website redesign focused on clarity, accreditation visibility, and conversion-led credibility.
CMS-driven platform showcasing precision, compliance, and scalable performance.
50 position ranking leap and 200% organic Traffic increase
Generated over 100 verified B2B leads with a 14.71% conversion rate
We transformed Zyan Fire Protection’s online presence with a modern, SEO-optimised, and mobile-responsive website that communicates authority, compliance, and professionalism. The redesign focused on clear service categorisation, visible accreditations, and conversion-driven layouts that elevate user confidence from the first interaction.
User experience improvements streamlined navigation, simplified lead capture, and refined service and sector landing pages. These enhancements enable facilities managers and contractors to quickly identify the right fire protection solutions and take action with ease.
We introduced a clean, professional aesthetic built around Zyan’s signature black, red, and white palette, reinforcing their brand identity and aligning with their industry certifications. Every visual element was designed to convey reliability and expertise.
Trust signals such as BM Trada Q-Mark accreditation and compliance with BS 476 and EN 1366 standards are prominently featured throughout the site, positioning Zyan Fire Protection as a credible partner in a tightly regulated industry where safety and reputation define success.
The original Zyan Fire Protection website did not convey the precision and credibility expected from certified fire safety professionals. We rebuilt it to showcase their authority, technical standards, and responsiveness essential qualities in a compliance-led industry.
The new platform is structured around their core services, including Surveying, Fire Stopping, Fire Barriers, Fire Doors, and Remedial Works, supported by interactive elements, sector-specific navigation, and clearly displayed accreditations that strengthen trust.
Powered by an easy-to-manage CMS, the site empowers the Zyan team to publish updates, regulations, and expert insights effortlessly, keeping their content current and authoritative.
We refined the user journey to make information easy to find and enquiries effortless. With clear navigation, fast access points, and full mobile optimisation, the new website delivers a seamless experience for contractors and facilities managers while reinforcing Zyan Fire Protection’s professional reputation online.
We achieved a remarkable 50-position leap for the high-value keyword “fire stopping London”, climbing from #64 to #15 within three months. This dramatic improvement established Zyan’s visibility in their most valuable search market.
Organic traffic grew by 200%, and impressions rose by 139%, showing strong gains in this competitive field. Our strategy focused on regulatory content, clear site structure and dedicated landing pages for each service.
We created expert-led articles around the Fire Safety England Regulations 2022, helping Zyan build trust and authority. This approach doubled content output and secured over 60 high-quality backlinks in the first 60 days.
The SEO framework now sets the stage for growth across the UK, supporting expansion into wider commercial fire safety markets.
Increased organic traffic within 3 months.
Within the first 60 days
We rebuilt the Google Ads account from scratch, introducing precise keyword targeting and verified conversion tracking to eliminate wasted spend. This complete overhaul transformed their PPC performance in the high value B2B market.
The campaign generated 100+ fully verified B2B leads in four months, achieving a 14.71% conversion rate and reducing the cost per lead by 300% within three months.
We removed broad match keywords, applied strict negatives, and focused only on high intent commercial search terms. This precision targeting ensured every pound spent reached decision makers actively seeking fire protection services.
Our tracking verified all lead types including 26 forms, 40 calls, and 22 email interactions, eliminating duplicates and providing full transparency. This enabled confident scaling of high performing campaigns with complete control over ad spend and ROI visibility.
Cut lead costs by 300% in just three months through precise campaign optimisation.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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