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News Category: marketing

AI in the Business Office: 5 SMB Findings

How Small Businesses Are Really Using AI: 5 Eye-Opening Findings

Nearly 3 in 4 marketers now use AI daily, up from a third two years ago. What that shifts in your business office this quarter.

331k Pages: Google Punishes Bad Content, Not AI

Google Doesn't Punish AI Content; It Punishes Bad Content (331k Pages Studied)

Ahrefs studied 331,000 pages: Google punishes bad content, not AI. What UK teams publishing at scale should change now.

Streaming Windows and Types of Digital Marketing

'The Invite' Settles Into Streaming This Week After $42.9 Million Box Office Run

Olivia Wilde’s The Invite hits streaming after a $42.9 million run, a lesson in sequencing types of digital marketing.

AI Software Agents: What Most Teams Get Wrong

How to Build AI Automations With Claude Cowork

Claude Cowork puts agents across your whole stack. What that ai software shift means for UK marketing teams, and where to start.

Ads Aimed at AI Agents: What UK Advertisers Should Do

A debate is brewing over the risks and rewards of serving ads to AI agents

Advertisers are testing ads aimed at AI agents, not people. What that means for UK paid media budgets, and what is worth doing this quarter.

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