Fire protection that commands trust, and the search to match.
Zyan Fire Protection is a specialist passive fire protection company focused on London, delivering fire stopping, fire barriers, compartmentation and fire door installations to commercial, residential and public buildings such as offices, apartments, schools and healthcare sites. In a trade where compliance is everything and the wrong supplier carries real risk, we built the content authority, trusted link profile and conversion tracking to turn search visibility into a steady flow of genuine enquiries. This study covers the first 90 days of that lead pipeline and year on year organic growth to May 2026.
A regulated niche with high stakes and low volume.
Fire protection is highly regulated, where technical expertise and compliance are everything. The market is dominated by established competitors, and safety conscious commercial clients need proof of expertise before they enquire. Many of the most valuable terms, such as fire stopping materials, carry low search volume but high commercial intent.
The job was to establish authority in a specialist niche, make complex fire safety topics accessible, and build a lead pipeline from a standing start, then protect and grow that visibility through a site migration.
We earned trust first, then turned that trust into a steady flow of enquiries.
Modern microsite with mobile-first design and clearly defined conversion paths
Fully self-managed platform with CRM integration and sub-second load speeds
Monthly traffic up 198% year on year, 132 to 393
+443 Leads Generated 1st Year
Tristan and the team at LMC have been fantastic from start to finish. Communication has been excellent, they keep us updated every step of the way and are always on hand to discuss ideas or answer questions.
We came to LMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.
The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth.
Couldn’t recommend LMC highly enough — thanks to Tristan and the whole team!
Managing Director, Zyan Fire Protection
Premium niches owned, and the quotes followed.
The site quickly became a genuine sales engine. Far more of the right buyers now find Woody’s, and that visibility has turned into a steady run of quote ready enquiries, close to eight hundred since launch and topping a hundred a month at peak. That is real demand the business is converting into sales, month after month.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact London Marketing Company with any enquiries – our team is on hand to assist and will respond promptly.
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